Search Engine Optimization
Google, Bing & Yahoo are search engines that recommend websites to people based on what they search for and their general interests. To put search engine usage into perspective, just last month 100 billion searches were made on Google. It should be any businesses goal to build an online presence, to capture clicks and convert them into customers.
Take advantage of organic traffic.
Search engines are the most popular way for people to find products and services. The better optimized your website is for SEO, the more likely your website will appear in search results. If you're website is marketed correctly, this will result in more leads, customers and purchases.
Content Strategy
Success in SEO often comes from a deep understanding of your customers. Allowing you to determine what questions they would ask about your products and services. 400 Digital ensures the content on your site is of high value and relevant to the searches made by potential customers.
Technical Compliance
At 400 Digital we have an experienced team that will ensure that your website is complying with the most up to date SEO specifications and trends on a technical level.
Analytics & Reporting
SEO efforts are pointless unless tracked and reported property. There are several areas of interest when tracking and reporting on SEO, these include: keyword rankings, conversion rates, backlinks, spam score, traffic quality and domain authority. 400 Digital uses state of the art technology and tools to measure these variables and also those of your competitors.
Tried and true SEO strategies.
We take advantage of our years of experience in web management and search engine optimization to help your business generate new organic sources of quality traffic and leads.
Client Goals
Research
Strategy
Implementation
Optimization
Reporting
FAQs
Does my business need SEO?
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click. Organic traffic is essentially free compared to PPC.
How does SEO work?
Google uses over 200 ranking factors, and these allow the search engine's algorithms to rank websites based upon the relevancy and authority of their pages.
How long does it take to rank on Google?
Well, as is the answer for many SEOs: it depends. Long gone are the days of launching a website, optimizing your title tags, and ranking in a few weeks. You can't launch a website and expect it to rank for competitive search queries overnight. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority. You need to earn your way to the top of Google and deserve to be there. A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.
It might only take a few months to rank for a local term (e.g., plumber in [location]), whereas it could take years to rank a new website for, let's say, the term "laptops."
Can people find my site on Google right now?
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up.
If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.
